Frankie Butler, CFP^®, CLU^®, RICP^®

Frankie Butler is a Managing Partner at True North Advisors in Richmond, Virginia, where he works with individuals and families who want insight and stability around the financial decisions that shape their lives. Frankie’s path into advising began with a degree in accounting, which gave him a strong technical foundation and an early appreciation for how money works. Over time, he realized he was less interested in reviewing what had already happened on a balance sheet and more motivated by helping people make better decisions about what comes next. As an advisor, he focuses on practical planning for families raising children, professionals approaching or entering retirement, and long-term investors who want their portfolios aligned with both their goals and tax situation. Clients value Frankie’s ability to translate complex financial topics into clear, actionable guidance, particularly when balancing competing priorities such as college funding, retirement income planning, and investment management. With more than 43 years of experience, he brings perspective earned across multiple market cycles and life stages, supported by his CFP®, CLU®, and RICP® designations. Frankie’s background includes years of hands-on advisory work helping clients adjust plans as careers change, families grow, and retirement draws closer. Outside the office, he enjoys exploring Richmond’s food scene, spending time on the golf course, and staying connected with family and friends—interests that reflect the same balance he helps his clients seek in their financial lives.